@book{1218442,
	author = {ZEITHAML,V.A./ BITNER,M.J/GREMLER,D.D./MENDE,M./SH and ZEITHAML,V.A./ BITNER,M.J/GREMLER,D.D./MENDE,M./SH},
	title = {SERVICES MARKETING INTEGRATING CUSTOMERS FOCUS ACROSS THE FIRM},
	publisher = {MCGRAW HILL BOOK COMPANY LTD AMERICA},
	year = {2025}
}