SERVICES MARKETING INTEGRATING CUSTOMERS FOCUS ACROSS THE FIRM - ZEITHAML,V.A./ BITNER,M.J/GREMLER,D.D./MENDE,M./SH; ZEITHAML,V.A./ BITNER,M.J/GREMLER,D.D./MENDE,M./SH (MCGRAW HILL BOOK COMPANY LTD AMERICA, 2025)
Keywords: Marketing