TY  - BOOK
AU  - MOTHERBAUGH DAVID.L
AU  - HAWKINS DEL.I
AU  - KLEISER SUSAN BARDI
TI  - CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
SN  - 978-93-5532-150-3
U1  - 658.8342/MOT 
PY  - 2025///
CY  - NEW DELHI
PB  - MCGRAW HILL EDUCATION PVT,LTD
KW  - MBA
ER  -