TY - BOOK AU - POCHIRAJU BHIMASANKARAM AU - SESHADRI SRIDHAR TI - ESSENTIALS OF BUSINESS ANALYTICS: AN INTRODUCTION TO THE METHODOLOGY AND ITS APPLICATIONS SN - 978-3-319-68836-7 U1 - 658.40301/POC PY - 2019/// CY - NEW DELHI PB - SPRINGER KW - MBA ER -