TY  - BOOK
AU  - ZEITHAML VALARIE.A
AU  - BITNER MARY JO
AU  - GREMLER DWAYNE.D
TI  - SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
SN  - 978-93-6444-955-7
U1  - 658.812/ZEI 
PY  - 2025///
CY  - NEW DELHI
PB  - MCGRAW HILL EDUCATION PVT,LTD
KW  - MBA
ER  -