LANCASTER G.,MASSINGHAM L., <br/><br/>
ENCYCLOPEDIA OF STRATEGIC MANAGEMENT (SET OF FIVE VOL) MARKETING PLANNING AND EVALUATION VOL.1  Textual Documents 

 - NEW DELHI  CREST PUBLISHING HOUSE  2002 
<br/><br/><label>ISBN: </label>81-242-0269-9   
<br/><br/><label>Dewey Class. No.: </label>658.4012  / LAN