TY  - BOOK
AU  - LANCASTER G.,MASSINGHAM L.,
TI  - ENCYCLOPEDIA OF STRATEGIC MANAGEMENT (SET OF FIVE VOL) MARKETING PLANNING AND EVALUATION VOL.1
SN  - 81-242-0269-9
U1  - 658.4012 
PY  - 2002///
CY  - NEW DELHI
PB  - CREST PUBLISHING HOUSE
ER  -