RAPP S.,COLLINS T.L., <br/><br/>
NEW MAXIMARKETING  Textual Documents 

 - NEW YORK  MCGRAW-HILL  1996 
 - XX+330 
<br/><br/><label>ISBN: </label>0-07-052033-X   
<br/><br/><label>Dewey Class. No.: </label>658.802  / RAP/COL