TY  - BOOK
AU  - CLANCY K.J.,SHULMAN R.S.,
TI  - MARKETING MYTHS THAT ARE KILLING BUSINESS
SN  - 0-07-011124-3
U1  - 658.802 
PY  - 1994///
CY  - NEW YORK
PB  - MCGRAW-HILL INC.
ER  -