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  <titleInfo>
    <title>COMMUNICATING GLOBALLY: AN INTERGRATED MARKETING APPROACH</title>
  </titleInfo>
  <name type="personal">
    <namePart>SCHULTZ D.E.,KITCHCHEN P.J.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">USA</placeTerm>
    </place>
    <publisher>VTC BUSINESS BOOKS</publisher>
    <dateIssued>2001</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <form authority="gmd">Textual Documents</form>
  </physicalDescription>
  <classification authority="ddc">658.848 SCH/KIT</classification>
  <identifier type="isbn">0-8442-2522-3</identifier>
  <recordInfo/>
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