TY  - BOOK
AU  - LILIEN G.L.,KOTHER P.,MOORTHX K.S.
TI  - MARKETING MODELS
SN  - 81-203-1475-1
U1  - 658.802 
PY  - 1992///
CY  - NEW DELHI
PB  - PRENTICE-HALL OF INDIA PVT LTD
ER  -