TY  - BOOK
AU  - CLOW K.E.,BAACK D.,
TI  - INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATIONS
SN  - 81-203-2156-1
U1  - 659.1 
PY  - 2002///
CY  - NEW DELHI
PB  - PRENTICE-HALL OF INDIA PVT LTD
ER  -