TY  - BOOK
AU  - KARDES F.R.,
TI  - CONSUMER BEHAVIOR AND MANAGEMENT DECISION MAKING
SN  - 81-203-2221-5
U1  - 658.8342 
PY  - 2002///
CY  - NEW DELHI
PB  - PRENTICE-HALL OF INDIA PVT LTD
ER  -