00233pam a2200109 a 4500020000500000041000500005082001700010100001500027245003300042260003700075300001100112  c  h  a658.802bNAI  aMERCER D.,  aMARKETINGhTextual Documents  aOXFORDbBLACKWELL BUSINESSc1992  aIX+759