ZEITHAMLV.A.,BITNERM.J., <br/><br/>
SERVICES MARKETING(INTERGRATING CUSTOMER FOCUS ACROSS THE FIRM)  Textual Documents 

 - NEW DELHI  TATA MCGRAW- HILL  2003 
 - XX+668 
<br/><br/><label>ISBN: </label>0-07-053042-4   
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI