TY  - BOOK
AU  - ZEITHAMLV.A.,BITNERM.J.,
TI  - SERVICES MARKETING(INTERGRATING CUSTOMER FOCUS ACROSS THE FIRM)
SN  - 0-07-053042-4
U1  - 658.8 
PY  - 2003///
CY  - NEW DELHI
PB  - TATA MCGRAW- HILL
ER  -