SMITH P.R.,TAYLOR J., <br/><br/>
HAND BOOK OF MARKETING COMMUNICATIONS  Textual Documents 

 - NEW DELHI  KOGAN PAGE PVT LTD.  2003 
 - XIII+640 
<br/><br/><label>ISBN: </label>81-7554-233-0   
<br/><br/><label>Dewey Class. No.: </label>658.8  / SMI/TAY