00278pam a2200109 a 4500020002000000041000500020082001700025100001800042245005600060260004400116300000800160  a81-203-0914-6c  h  a658.802bPAY  aPAYNE, ADRIAN  aTHE ESSENCE OF SERVICE MARKETINGhTextual Documents  aNEW DELHIbPRENTICE HALL OF INDIAc2003  a253