00237pam a2200109 a 4500020000500000041000500005082001500010100002400025245005000049260002000099300000800119  c  h  a659.2bSHE  aSHEL, BURNE, MERRY.  aEFFECTIVE PUBLIC RELATIONShTextual Documents  bBIZTANTRAc2003  a314