HENRY, D. <br/><br/>
ROAD TO BRAND EQUITY ( CONCEPT STRATEGIC CASES  Textual Documents 

 - MUMBAI  HIMALAYA PUBLIISHING HOUSE  2004 
 - 216 
<br/><br/><label>ISBN: </label>81-7866-748-7   
<br/><br/><label>Dewey Class. No.: </label>658  / HEN