00270pam a2200109 a 4500020002000000041000500020082002100025100002500046245005100071260003000122300000800152  a9812-53-099-1c  h  a658.802bKOT/HEL  aKOTABE M./ HELSEN K.  aGLOBAL MARKETING MANAGEMENThTextual Documents  bJOHN WILEY and SONSc2004  a693