KELLEY L.D./ JUGENHEIMER D.W. <br/><br/>
ADVERTISING MEDIA PLANNING- A BRAND N MANAGEMENT APPORACH  Textual Documents 

 - NEW DELHI  PRENTIC HALL OF INDIA  2004 
 - 144 
<br/><br/><label>ISBN: </label>81-203-2529-X   
<br/><br/><label>Dewey Class. No.: </label>659.1  / KEL