TY  - BOOK
AU  - KELLEY L.D./ JUGENHEIMER D.W.
TI  - ADVERTISING MEDIA PLANNING- A BRAND N MANAGEMENT APPORACH
SN  - 81-203-2529-X
U1  - 659.1 
PY  - 2004///
CY  - NEW DELHI
PB  - PRENTIC HALL OF INDIA
ER  -