MORSE STEPHEN <br/><br/>
THE ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT VOL-1  Textual Documents 

 - NEW DELHI  JAICO PUBLISHING HOUS  2005 
 - 238 
<br/><br/><label>ISBN: </label>81-7992-391-6   
<br/><br/><label>Dewey Class. No.: </label>658.802  / MOR