TY  - BOOK
AU  - WALKAR,O C
AU  - BOYD H W
TI  - MARKETING STRATEGY
SN  - 0-07-053088-2
U1  - 658.802 
PY  - 2005///
CY  - NEW DELHI
PB  - TATA MC GRAW-HILL PUBLISHING COMPANY LIMITED
ER  -