TY  - BOOK
AU  - PERREAULT, W D
AU  - MCCARTHY,E J
TI  - BASIC MARKETING: A GLOBLE - MANAGERIAL APPROCH
SN  - 0-07-059410-4
U1  - 658.802 
PY  - 2005///
CY  - NEW DELHI
PB  - TATA MC GRAW-HILL PUBLISHING COMPANY LIMITED
ER  -