TY  - BOOK
AU  - LOUDON, DAVID L
AU  - BITTA, A J DELLA
TI  - CONSUMER BEHAVIOR
SN  - 0-07-047381-1
U1  - 658.8342 
PY  - 2005///
CY  - NEW DELHI
PB  - TATA MC GRAW-HILL PUBLISHING COMPANY LIMITED
ER  -