CRAVENS, D W <br/><br/>
STRATEGIC MARKETING  Textual Documents 

 - NEW YORK  MCGRAW-HILL INTERNATIONAL BOOK CO  2005 
 - 726 
<br/><br/><label>ISBN: </label>007-124432-8   
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA/PIE