SENGUPTA, SUBROTO <br/><br/>
BRAND POSITIONING STRATEGIES FOR COMPETETIVE ADVANTAGE  Textual Documents 

 - NEW DELHI  TATA MC GRAW-HILL PUBLISHING COMPANY LIMITED  2005 
 - 297 
<br/><br/><label>ISBN: </label>0-07-058159-2   
<br/><br/><label>Dewey Class. No.: </label>658.802  / SEN