TY  - BOOK
AU  - SENGUPTA, SUBROTO
TI  - BRAND POSITIONING STRATEGIES FOR COMPETETIVE ADVANTAGE
SN  - 0-07-058159-2
U1  - 658.802 
PY  - 2005///
CY  - NEW DELHI
PB  - TATA MC GRAW-HILL PUBLISHING COMPANY LIMITED
ER  -