00257pam a2200109 a 4500020002000000041000500020082001700025100002000042245004200062260003100104300001200135  a0-7879-6419-0c  h  a658.802bAND  aANDEREASEN, A R  aMARKETING RESEARCHhTextual Documents  aSAN FRANCISCObWILEYc2005  aXXV+277