00242pam a2200109 a 4500020002000000041000500020082001100025100001900036245004300055260002600098300000800124  a0-470-84985-1c  h  a658.02  aBRADLEY, FRANK  aSTRATEGIC MARKETINGhTextual Documents  aNEW YORKbWILEYc2003  a287