TY  - BOOK
AU  - GOVINDARAJAN, TRIMBLE.
TI  - TEN RULES FOR STRATEGIC INNOVATORS
SN  - 1-59139-758-8
U1  - 658.4012 
PY  - 2008///
CY  - BOSTON
PB  - HARWORD BUSINESS SCHOOL PRESS
KW  - STATEGIC MANAGEMENT
ER  -