Cravens David, <br/><br/>
Strategic Marketing  Textual Documents 

 - 8th. 
 - Delhi  Tata McGraw Hill Publishing Company Limited 
 - 726. 
<br/><br/><label>ISBN: </label>13:978-0-07-068260-3   
<br/><br/><label>Dewey Class. No.: </label>658.2   / CRA/PIE