00280pam a2200121 a 4500020002400000041000500024082001700029100002100046245004400067250000900111260002900120300000900149  a978-81-7554-545-8c  h  a658.802bCHE  aCheverton Peter.  aKey Marketing SkillshTextual Documents  a2nd.  aNew Delhi:bBook Power .  a383.