Jain, G,Raj. <br/><br/>
Marketing Communications Industry  Textual Documents 

 -  2008. 
 - New Delih:  Response Business Books. 
 - 189. 
<br/><br/><label>ISBN: </label>978-81-7829-868-9   
<br/><br/><label>Dewey Class. No.: </label>658.800953  / JAN/ AHU