00296pam a2200121 a 4500020002400000041000500024082001700029100001800046245004000064260003800104300000900142653002300151  a978-93-5051-100-8c  h  a658.802bVER  aVernekar.S.S.  aRetail MarketinghTextual Documents  aMumbaibHimalaya Publishing House  a366.  aGeneral Management