Chunawalla /Sethia. <br/><br/>
Foundation Of Advertising Theory & Practice  Textual Documents 

 - 7 th ed  /   2008. 
 - Mumbai  Himalaya Publishing House 
 - 744. 
<br/><br/><label>ISBN: </label>978-93-5024-399-6   
<br/><br/><label>Subjects--Index Terms: </label>Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1  / CHU