Services Marketing  Textual Documents 

 - 6 th ed. 
 - New Delhi  McGraw-Hill Higher Education 
 - 710. 
<br/><br/><label>ISBN: </label>978-1-25-902681-2   
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI/PAN