00333pam a2200133 a 4500020002300000041000500023082001300028100001500041245004600056250002100102260004400123300000900167653002300176 a978-81259-1308-5c h a658bKUM aKumar,B.R. aManaging Indian BrandshTextual Documents a2nd ed / b2002. aDelhibVikas Publishing House Pvt. Ltd. a356. aGeneral Management