Subb Rao. <br/><br/>
International Business Text And Cases  Textual Documents 

 - 4th ed /   2014. 
 - Mumbai  Himalaya Publishing House 
 - 622. 
<br/><br/><label>ISBN: </label>978-93-5142-822-0   
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SUB