00342pam a2200133 a 4500020002400000041000800024082001900032100002500051245004500076250002100121260004300142300000900185653001400194  a978-1-23-902641-6c  aeng  a658.801 5bNAM  aRamaswami namkumari.  aMarketing Management hTextual Documents  a5th ed / b2013.  aNew YorkbMcGraw-Hill Higher Education  a788.  aMarketing