Clow .K.E. <br/><br/>
Integrated Advertising Promotion and Marketing Communications  Textual Documents 

 - Delhi  Pearson Education Inc. 
<br/><br/><label>ISBN: </label>978-93-325-1837-7   
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CLO