S. Sengupta. <br/><br/>
Brand Positioning  Textual Documents 

 - 2000. 
 - Pune:  Tata MC Graw Hill. 
 - 299/PB. 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Dewey Class. No.: </label>813.54  / SEN