J.P. Johnes. <br/><br/>
What`s in a Brand  Textual Documents 

 - 2001. 
 - Pune:  Tata Mc Graw Hill. 
 - 335/HB. 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Dewey Class. No.: </label>658.827  / JON