00270pam a2200097 a 4500020000500000041000500005082001500010245008400025260004600109300001700155  c  h  a658.8bSUL  aA Guide to creating Great AdsbA Guide to creating Great AdshTextual Documents  aU.S.A.:bJohn Wiley & Sons Asia Pvt. Ltd.  a292:bpaper.