00294pam a2200121 a 4500020000500000041000500005082001800010245007400028250001000102260002500112300001700137700001800154  c  h  a759.1.03bSUR  aAdvertising Media A to ZbAdvertising Media A to ZhTextual Documents  a2003.  a[s.l]:bMcGraw- Hill  a337:bpaper.  aJim Surmanek.