00263pam a2200109 a 4500020000500000041000500005245007600010250001000086260002200096300001600118700001900134  c  h  aThe Making of AdvertisingbThe Making of AdvertisinghTextual Documents  a2002.  a[s.l]:bMacMillan  a400:bHard.  aSubhas Ghosal.