00345pam a2200121 a 4500020000500000041000500005082001500010100001800025245012100043250001100164260003100175300001700206  c  h  a659.1bGAR  aBob Garfield.  aAnd How  A few words from me ( Advertising Age)b And How  A few words from me ( Advertising Age)hTextual Documents  a 2003.  a-bTata Mc. Graw Hill book  a204:bpaper.