00329pam a2200121 a 4500020000500000041000500005082001700010100001900027245007400046250001000120260006000130300001700190  c  h  a658.827bMAR  aJohn Mariotti.  aSmart Brand and BrandingbSmart Brand and BrandinghTextual Documents  a1999.  aMumbai:bIndian Book Distributers Nariman Point Mumbai.  a230:bpaper.